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Marketing Coordinator

Guaynabo, Puerto Rico
Marketing Coordinator Job Responsibilities:
  • Markets products by developing and implementing marketing and advertising campaigns.
  • Tracks sales data, maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares report.
  • Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
  • Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
  • Prepares marketing reports by collecting, analyzing, and summarizing sales data.
  • Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.
  • Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
  • Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
  • Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
  • Monitors budgets by comparing and analyzing actual results with plans and forecasts.
  • Updates job knowledge by participating in educational opportunities and reading trade publications.
  • Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
  • Explores opportunities to add value to job accomplishments.
Marketing Coordinator Qualifications / Skills:
  • Direct marketing
  • Market segmentation
  • Marketing research
  • Coordination
  • Project management
  • Reporting research results
  • Understanding the customer
  • Process improvement
  • Initiative
  • Planning
  • Financial skills
Education and Experience Requirements:
  • Bachelor’s or master’s degree in marketing or a related field
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

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